2025 Monterey Car Week Recap: Momentum, Milestones, and What’s Next
Every August, Monterey Car Week sets the tone for the automotive world—where heritage, performance, and innovation converge along the California coast. For Windshield Skin®, 2025 marked another step forward, not just in presence, but in impact. Each year we expand our reach, deepen relationships, and refine how we support enthusiasts, collectors, and drivers who demand real protection.
2025 was no exception.
Fuel Run to Monterey: Real Miles, Real Protection
Kicking things off, Fuel Run set the tone before the shows even began. The drive into Monterey is where protection matters most—long highway stretches, unpredictable road conditions, and vehicles being driven the way they’re meant to be.
From supercars to highly modified builds, participants relied on Windshield Skin® to take the impact so their glass didn’t have to. This is where the product proves itself—on the road, not just on display. By the time cars arrived in Monterey, they looked as sharp as when they left, despite the miles behind them.
Legends of the Autobahn: Precision Meets Performance
At Legends of the Autobahn, the focus is always on engineering excellence—German vehicles spanning generations, from meticulously preserved classics to cutting-edge builds.
For us, this event continues to be a natural fit. Owners here understand the value of preservation without compromise. Throughout the day, we connected with drivers who don’t just show their cars—they drive them. That’s exactly where Windshield Skin® performs best: real-world protection for vehicles that see real miles.
Porsche Werks Reunion: Community at Scale
Porsche Werks Reunion remains one of the most concentrated gatherings of Porsche enthusiasts anywhere in the world. The scale alone is impressive, but what stands out is the consistency—owners who are deeply invested in maintaining and protecting their vehicles.
From daily-driven 911s to rare historical models, we saw increasing awareness around windshield protection as a necessary layer—not an afterthought. More owners are planning ahead, installing protection before rallies, road trips, and long-distance drives. That shift in mindset is something we’ve been working toward, and it’s continuing to gain traction.
Exotics on Broadway: Accessibility Meets Enthusiasm
Exotics on Broadway brings a different energy—high foot traffic, diverse builds, and a broader audience. It’s where seasoned collectors, first-time enthusiasts, and casual spectators all intersect.
For Windshield Skin®, this environment is key. It allows us to introduce the product to people who may not yet be thinking about windshield protection—but immediately understand the value once they see it in person. Education and visibility here translate directly into growth.
Looking Ahead to 2026
What’s become clear is that each year builds on the last. More traction. More recognition. More awareness across different segments of the market.
2025 reinforced that we’re moving in the right direction, and we’re already planning how to elevate our presence for next year. We’re not approaching 2026 as a repeat—we’re approaching it as the next step forward.
And if 2025 was any indication, the demand for real, functional protection isn’t slowing down.
We’ll see you in Monterey.
